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Cape Breton Businesses Are Losing Sales to Friction Not Demand

If we want locals to truly buy local, we need to remove the small barriers that quietly push them away.

Your customers want to buy from you — make it easy for them and they will give you their money.

Here’s what creates friction:

  • Restaurants that make it difficult to find their current menu or daily specials.
  • Businesses that make it hard to confirm their hours of operation — especially on holidays or storm days.
  • Expecting customers to visit to discover what you offer.
  • Requiring customers to call to place a simple order.
  • Assuming a Facebook page replaces a proper website.



None of these feel like big problems.

But to a busy parent.
To someone on their lunch break.
To a visitor in town for one day.

They’re deal breakers.

Convenience wins more often than low prices.

Questions on how to solve this for your business?  Post in the comments below and I will answer.

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Mike Johnson Follow Me
If i have to scan a QR Code to see your Menu, it's 'Strike One', and it better be the best value on the island, or i won't be back.
Mathew Georghiou My Post Follow Me
So many restaurants expect customers to hunt for their menu buried somewhere in their Facebook timeline.
Mike Johnson Follow Me
And assume that everyone has a cell phone and is addicted to carrying it 100% of the time. 😉
Judy Marshall Follow Me
I was surprised that parking is not mentioned, it is atrocious, and to make it even worse for seniors or people that are not tech suave to have to try and maneuver to pay for parking , not even mentioning the snow banks that you can't get to the meters. Driving down charlotte street is another issue with the snow and cars on both sides barely enough for a day to get through.
Mathew Georghiou My Post Follow Me
Interestingly, it seems I made a mistake by using a photo of Charlotte Street as a lot of people jumped on the parking issue. My advice is not specific to one location. Unfortunately, businesses on Charlotte Street don't have control of the parking issue, but those that follow my advice may be able to worry less about it.
Martin MacLellan Follow Me
Nice to hear from you Matt...it's been awhile, I've been thinking about you...On the business side; I marvel at how many front line people whom answer the phones on behalf of their businesses do not identify themselves, nor the businesses they represent. They want to know who's calling but don't want you to know "who's on the other end." That goes for CBRM...please when you pick up the phone...whoever you are. "IDENTIFY YOURSELVES" and your business.
Mathew Georghiou My Post Follow Me
Good advice, Martin, especially nowadays where many value a more human connection. And a local human connection is another way to differentiate from non-local businesses.
Mike Johnson Follow Me
Hell just getting someone to answer the phone is like winning the lottery! In a few more years personalized Customer Service will be as rare as a rotary phone!
Meg Turner Follow Me
Restaurants should keep their online menus up to date!
John Shaw Follow Me
A single page flyer with the essentials (location, phone number, & what the busines does) is much easier to read than squinting at a phone screen and can be read by all.
Mark Floerke Follow Me
A typical symptom of many small communities, is to assume everyone knows where you are located, your hours, and general offerings. This is often frustrating to find. One that gets me hot under the collar, is when your business is a courier pick-up location, the pick-up time is 9:00am for the courier, and you don't open your business until 10:00am. That is not service, in a principally service oriented type of business. Some businesses with successful concepts, and or products, can survive, and perhaps are even busy, just based on word of mouth. They should still be considering the same opportunities, for rainy day situations, and avoid the scramble or sudden unexpected business loss. It also seems like some businesses "expect" the community to support them. In fact these business people are not in business, and more likely entertain a hobby they want you to pay for. Make an effort and show and tell us why it may be worth our while to make the drive, take the walk, spend the money, etc.
Mathew Georghiou My Post Follow Me
Sadly, I have seen many local businesses complain about a lack of customers or local support, yet will not make an effort to try something different. I get how busy and all consuming it can be to run a small business, but trying something different does not need to be a costly experiment.
Mark Floerke Follow Me
Completely agree!! The majority of us would like to see these businesses succeed and flourish. If we don't know they exist, or what opportunities they offer, how can there be an expectation of support?
Joe Ward Follow Me
These are in the realm of lifestyle businesses. I've often observed—any place I've been—that those who are simply bold enough to try... often outperform those much smarter but too-smart-to-get-started-just-yet. And they aren't necessarily running the business well... they're just up and running and asking for sales. :) Find someone or a team that check the box for all factors—including bold and smart and motivated to learn new ways to grow the business—and those folks are unstoppable. But, yes, as a local takeaway: For goodness sake, if you have something to sell or a menu with all kinds of good stuff on it, make sure folks can find it. I think we are seeing some progress as over the last couple of years, some of the smaller local businesses are starting to get a little more savvy (or at least creative) with their social media. The value of the free advertising the New Moon has had on this website is ... well... to the moon! :) 🌕🚀
Mathew Georghiou My Post Follow Me
New Moon menu views — 136,621 — more than the population of CB 😊 — cost $0.
Joe Ward Follow Me
Yes, and it frequently shows up in the daily email list to thousands of subscribers. The amount of revenue generated from that advertising is just crazy to think of... for zero cost! :)
Denise McSpadden Follow Me
Wheelchair accessibility is often an issue I encounter: many businesses don't state whether their premises is accessible, or incorrectly state that they're accessible because they don't understand what "accessible" really means. Many assume that it will be expensive to make their business accessible, when it often comes down to adding a small ramp (even a simple rubber threshold ramp), and/or leaving enough space between displays for a wheelchair user to get by. Accessibility enables people with rollators (wheeled walkers), wheelchairs, crutches, and children's buggies to enjoy visiting businesses and other public buildings. It's especially important with the aging population.
Mathew Georghiou My Post Follow Me
Good observation. Older infrastructure and ice/snow make it even more restrictive.
John Shaw Follow Me
I prefer to shop local, and for me that means Sydney. Small business in downtown Sydney are seriously hurt by the lack of parking. The "revitalization" of Charlotte Street has made this worse. They pay very large taxes to CBRM. Access to the business is essential. The CBRM does very little to help with this, in fact they hinder. Fire, police, sewage, snow removal, etc are essential but access tops all if the business is able to pay for these other services.
Joe Ward Follow Me
I think of it as the food and entertainment district, but it's far easier to pull up in the lot at Simeon's or Montana's. I've actually considered switching my banking provider so I didn't need to worry about getting a spot quickly. I recently selected a lawyer based on not being directly in the downtown congestion. And I've even, as a side note, heard TD Bank was about an inch away from leaving and going to the Seventh Exchange for a new location. Sometimes local governance goes after the abstract and exciting-sounding goals, but doesn't understand the importance of executing on all the nuts and bolts that hold everything together. Outdoor plazas and shopping districts work tremendously well in Florida and places where weather doesn't so often impact experience. Cities always manage. City dwellers know the ins and outs. But they tend to be higher stress and more chaotic. So I'm not sure why we'd want to recreate that kind of experience. To me, there's absolutely nothing pleasant about driving in downtown Halifax.
MB Whitcomb Follow Me
Companies these days are more interested in minimizing human jobs for more profit. This offloads a lot of time consuming work onto the customer. Companies once existed to provide SERVICE to their customers. But now we are consumers, like farm animals at the trough, to be herded from place to place by corporations squeezing out small business. I have adopted a “want not waste not” attitude, because time, not dollars is actually the most valuable commodity. Nothing drives me away like a company that makes me work hard to contact a real human, that forces me to use tech that requires monthly payments (my tech costs are now more than a car payment), and companies that are marginalizing the elderly, disabled, and income challenged. Life is so complex these days (I started with a manual typewriter and a home where ads could not be shoved consistently in my face)…where a simple phone call made an appointment or travel plans). I increasingly would rather sit quietly in my yard than experience the frustration of navigating tech for the benefit of business, not me. But there is little time for that, because I have some minor physical issues that make using a touch pad accurately nearly impossible…and increasingly I have no choice.
Mathew Georghiou My Post Follow Me
Life is definitely more complex these days.
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