If we want locals to truly buy local, we need to remove the small barriers that quietly push them away.
Your customers want to buy from you — make it easy for them and they will give you their money.
Here’s what creates friction:
- Restaurants that make it difficult to find their current menu or daily specials.
- Businesses that make it hard to confirm their hours of operation — especially on holidays or storm days.
- Expecting customers to visit to discover what you offer.
- Requiring customers to call to place a simple order.
- Assuming a Facebook page replaces a proper website.
None of these feel like big problems.
But to a busy parent.
To someone on their lunch break.
To a visitor in town for one day.
They’re deal breakers.
Convenience wins more often than low prices.
Questions on how to solve this for your business? Post in the comments below and I will answer.



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