1) Create Awareness

Customers shop at places that they know and remember. That’s why the big brands succeed. Your first step is to let people in your local community know about your business.  

goCapeBreton.com can help create awareness with our website, social media, and print media services.

2) Maintain Awareness

You cannot assume that people who know about your business will remember you at the exact time they are in need of what you are selling.  Maintaining awareness and being easy to find is something you have to keep working at. And, you need to cast a wide net because success is a numbers game.

For example, if 1,000 people know about you, how many will actually buy something today? 1? 5? Is that enough for your business to succeed? You need to frequently reach as many people as possible.

3) Keep Customers Informed

If you have a new product or service or a sale, find ways to inform your customers about it.  “Oh I didn’t know you offered that!” is an expression often heard by local businesses - unfortunately, after they have already lost the sale.  

4) Use Your Local Connection

When you can’t compete with the marketing budget of a big brand, use your #1 competitive advantage - local!  But beware - saying you are local is not enough to influence most customers. And terms like “customer service” are too overused to be effective.

Your best strategy is to create an emotional connection with your customer. You can do this by sharing a story about your business and your activity in the local community. Your local story is your secret weapon, and it’s as valuable as a big marketing budget. Don’t miss the opportunity to put it to work for you.

Did you know that goCapeBreton.com is the easiest, fastest, and most cost-effective way for your message to reach Cape Bretoners at home and away?

We reach Cape Bretoners over 1 MILLION times each month!

Use our CONTACT FORM to find out how you can put the power of goCapeBreton.com to work for you.

Or call Jerry Holland at 902.322.7742