goCapeBreton.com enables you to market your event, business, or organization, or share news and opinion on important topics. Posting reaches our local Cape Breton members and social media audience.

Here are some basic tips to create better posts that reach more people. These improvements will help you get more attention and responses. You can post anytime with a free membership.

Tip 1. Write a descriptive headline WITHOUT ALL CAPS

If a potential reader sees only the headline of your post, they should have a very good idea of what they are about to read. Here are some hints for better headlines. This is the most important part of your post to get right. It is not only the first thing viewers read, it is often the ONLY thing they read, unless you give them a reason to read more.

Tip 2. Use a feature image with little or no text
A good photo that represents your topic and isn’t overloaded with text will create more interest. It will help make your post look more professional. If you don’t have a feature image, Google one that is free to use. You can also find free to use images at Unsplash.

Tip 3. Show them who you are with a profile image

People respond more to posts created by real people. A profile photo of you with your post is more inviting. Let them see who you are. When you are logged in as a goCapeBreton.com member, you can edit your profile here.

Tip 4. Check your spelling and make it readable
With many free spell checking tools available, there’s no excuse for bad spelling. Break your text up into short paragraphs and proofread before you publish your post. For spelling and basic grammar, try out Grammarly. For improved writing clarity and style, try out the Hemingway App.

Tip 5. Add your Facebook page

If you have a Facebook business or fan page, add it to your post. You can get more Likes and grow your social audience directly from goCapeBreton.com. Here’s how to add Facebook and other social media links.

Tip 6. Ask readers of your post to do something
It’s referred to as a call-to-action. What is your goal for writing the post? What action do you want your reader to take? Be specific. Don’t assume readers know what you are thinking. Ask them to do something.

If you follow these basic tips, your post will get more attention, more readers, more social engagement (likes, comments, or shares), and will result in more people completing your call-to-action.

Here’s how to get started creating or editing your post on goCapeBreton.com

PRO TIP:  People love videos simply because watching is easier than reading. To get more traffic, embed a Youtube video AND include [VIDEO] in the headline. 

Headline photo by Joe The Goat Farmer / Flickr