Risky trial meant to attract more users

By Yvonne LeBlanc-Smith, CBC News Posted: Jun 08, 2016 5:46 PM AT Last Updated: Jun 08, 2016 5:48 PM AT

Cape Breton regional council has approved a pilot project called Try the Bus, which will offer free bus service for July and August, when ridership is generally at its lowest.

The intent is to promote public transit and increase ridership, said engineering and public works director Wayne MacDonald.

"Ridership is key for CBRM, certainly, for revenue generation," he said.

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