The head of a Halifax company co-organizing a three-day music festival that is expected to attract tens of thousands of people this weekend to the Garrison Grounds hopes it means people can stay closer to home for shows, rather than hop on a plane and head out of province.

Louis Thomas, president of Sonic Concerts Limited, said with a growing population in the city, it's a good time to put on a large-scale, multi-day concert.

"Not only do we feel that's an opportunity, we feel it's important to p…