There are many local businesses in the CBRM that neglect digital marketing or even basic customer service! They might think it's too complex, too costly, or they're simply too busy to bother. However, as New Moon Chinese restaurant and Joany's Pizza in Sydney have discovered, sometimes even minimal effort can significantly impact their business. I will outline some fundamental decisions they've made that have positively influenced their business, helping them either outperform competitors or ensure they don't fall behind in capturing local customer spending.
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