Winter Tourism Operators Hoping To Cash In On Big Snow [VIDEO]

Cape Breton Island tourism operators are hopeful that predictions of a colder and snowier winter will produce a banner year for winter visitors.

Cape Breton Island boasts a range of outdoor winter activities, including skiing, snowshoe hiking, and snowmobiling.  Increases in winter tourism in recent years has been a boon to tourism operators, who can face lean times in the off season.

The Farmer’s Almanac has us really excited about the winter of 2019,” said Mary Tulle, CEO of Destination Cape Breton.  “Once again, we’ve partnered with the Snowmobile Association of Nova Scotia to promote Cape Breton Island as a snowmobile destination.  We are also working with local experts who are passionate about other outdoor activities, like hiking, skiing, and snowshoeing, and giving them a platform to connect with their communities.”

In 2014, the Ivany Report called for the Nova Scotia tourism industry to double its revenues to $4 billion annually by 2024.  To achieve this milestone, the industry will need to extend the tourist season by providing year-round experiences to attract visitors.  Accordingly, Destination Cape Breton conducted a survey of local tourism operators, and produced an online resource for winter activities, including what to do, where to stay, and where to eat.

For more information on winter adventures on Cape Breton Island, visit CBIsland.com/winter

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